Audience Connections

Any communications campaign must respond to the local context and population to be effective. Reaching people in a particular setting, and through different channels, requires adaptation. These two sections will offer some of the factors to consider.


  • From creative connections in health clinics to mobile videos distributed nationwide, this section offers an overview of how communications can vary based on where they take place.


  • There are many different media channels available, from mass media to social media and even word-of-mouth. This section introduces potential ways to spread PrEP messages.