This is where you will find a broad overview on developing PrEP demand creation campaigns. There is no single way to execute an effective communications campaign—as they are highly dependent on understanding and responding strategically to the local context and population. However, by going through the phases described in this guide, you will be prepared to ask the right questions and give your campaign the best chance to succeed.
What is demand creation?
What is Demand Creation?
Communication Strategy & Tactics
Choosing Your Media Mix
Monitoring and Iteration