Any communications campaign must respond to the local context and population to be effective. Reaching people in a particular setting, and through different channels, requires adaptation. These two sections will offer some of the factors to consider.
From creative connections in health clinics to mobile videos distributed nationwide, this section offers an overview of how communications can vary based on where they take place.Channels
There are many different media channels available, from mass media to social media and even word-of-mouth. This section introduces potential ways to spread PrEP messages.