Download Tool – Guidelines for Survey Design

The questions and instructions you use to create your survey are very important for the validity and interpretation of your results. Follow these guidelines (and work with your expert research and/or measurement partner) to ensure you are creating survey instruments that will elicit higher quality results.

Download Template – Creative Brief

Communication efforts require thoughtful strategies in order to create useful, relevant messaging. Use this Strategy and Creative Brief Template to guide your communication work by answering the questions and prompts within it.

Download Tool – Creative Testing Sample Questions

Creative testing is used to determine whether or not the material you’ve created might be useful to your intended audience. To determine if your audience understands what you’ve created and if they find it motivating, use these sample questions to test your material.

Download Template – Media Objectives

This template helps you to define and articulate media objectives that are both specific and measurable by answering the questions provided. It can also be used to communicate your needs to media or monitoring partners and you can even work with them to fill it out.

Download Tool – Sample Press Engagement Plan

Because PrEP programs rely so heavily on campaign allies and partners, use this Sample Press Engagement Plan to work with the press before, during, and after your program’s launch.

Download Tool – Common Paid Media Channel Monitoring Indicators 

When working with a media vendor, media monitor, radio station, TV station, or other media partners, there are certain monitoring metrics that you’ll come across in your work. Use this tool to understand each monitoring indicator, who uses it, how it works, and what its measurement process is like.

Download Tool – Sample Evaluation Report Outline

You’ll be creating and submitting evaluation reports as part of your work with PrEP. This tool gives you an outline for the report and guides you through creating one yourself.

Download Template – Tactics Timeline 

Mapping out your program’s tactics and the timelines will help you to make progress and stay on track. This template will help you to cover all of the important elements from defining your media objectives to creating a timeline for them.

Download Template – Indicators

This template is designed to help you define the key indicators for your PrEP program’s media campaign. It walks you through defining the program’s objective, the problem it’s trying to address and how you’ll define and measure success.

Download Template – Discussion Guide

Validating your campaign strategies with the audiences you plan to engage is important for your campaign’s success. Conducting discussions with your intended audiences about your strategies is one way to validate them. Filling out this guide will lead you through the discussion process from beginning to end.

Download Template – Strategies for Testing

This template guides you through crafting demand creation strategies that you’ll test with your target audiences. As you answer the prompts, it’s designed to help you uncover insights and issues that can be challenging to identify otherwise.  

Download Template – Creative Partner RFP

You will likely partner with creative organizations when crafting campaign materials. Requests for proposals (RFPs) are a useful way to discover and solicit creative partners. Use this template to create a creative partner RFP that effectively communicates the work you’re doing and the partnership you’re looking for.

Download Template – Research Partner RFP

Working with research partners and contractors is an important part of most PrEP communication work. In order to find partners, you’ll want to issue a request for proposal (RFP) that explains your work so that you can easily solicit proposals from research organizations and institutions.